2022-10-072020-06-012022-10-072022-10-07http://localhost:8080/handle/prefix/3991We currently live in a phase of inclusion and diversity, whether in size, color, hair type, race and many other things. We can see an increase significant presence in plus size stores, dedicated to the sale of well-sized clothes. bigger. On the other hand, we do not see this same increase in stores focused on people smaller sizes for thinner people. It's this blur of interest from stores to specialize in smaller sizes that we are going to explore. “Na Medida Certa” is an e-commerce that works only with clothes of much smaller sizes (S and PP), which acts as an intermediary between the stores and the customers, providing a greater variety of clothing, with style and practicality, to value the vanity of thin and slender women.Acesso Abertoe-commerceIDHM (índice de desenvolvimento humano do município)CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAORelatório de Pesquisa