2019-10-022019-10-022019-10-022017-06-30http://localhost:8080/handle/prefix/354In this paper we will elaborate a marketing diagnosis, which will evaluate the current reality of the company in relation to the use (or lack thereof) of Marketing practices and we will identify points of improvement in Marketing planning.Acesso AbertoAdministraçãoGestão de marketingPanejamento mercadológicoComportamento do consumidorGestão de Marcas: posicionamentoMarketing de serviços e varejoCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa