2022-07-142022-07-142022-07-142021-09-01http://localhost:8080/handle/prefix/3270This Integrated Project aims to analyze the positioning of the brand of a company in the market and the perception by its consumers. Through a detailed study of a real company, the methods chosen for brand management and customer loyalty, pointing out relevant alternatives for retail. And based on the information from surveys, define the behavior and consumer expectations of the company.Acesso AbertoGestão de marcasMarketingCNPQ::CIENCIAS SOCIAIS APLICADASArtigo de Periódico