2022-07-152022-06-022022-07-152022-07-15http://localhost:8080/handle/prefix/3287Through our work, we aim to present McDonald's, a global company that has the ability to respond quickly to trends, a company that uses marketing and communication tools very well to reinvent itself and stay in the market, analyzing opportunities and threats and with them creating innovation to anticipate and see possibilities or needs in the future.Acesso AbertoFast foodVendasCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa