2022-09-302022-05-012022-09-302022-09-30http://localhost:8080/handle/prefix/3841Currently with an increasingly competitive market, it is essential for companies to companies demonstrate significant competitive advantages to their customers. the big ones organizations have an organizational structure that has management to meet the expectations customers and use marketing to develop a positive return on results. IT IS It is normal for organizations to turn to marketing to achieve their goals. Therefore, it is important to develop a marketing plan to know and meet the market expectations, which is constantly evolving. The marketing plan is a way we use to conduct marketing processes in organizations, however the salon Yandra Araujo afros & cachos is looking for a marketing plan.Acesso Abertoplano de marketingSoto (2002)marketing share,CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAORelatório de Pesquisa