2021-02-032021-02-032021-02-032019-06-30http://localhost:8080/handle/prefix/1558The objective of this integrated project is to put into practice all the content studied in the study units and to analyze the behavior of the chosen company. Magazine Luíza was chosen because it is a large, well-regarded retail company throughout Brazil, and we were curious to analyze how it behaves in marketing projects and innovations to delight and attract its customers and we can also see how it is compared to its competitors.Acesso AbertoAdministraçãoAnálise de cenários : planejamento mercadológicoGestão: composto de marketingConsumidor: comportamentoGestão de marketing : posicionamentoGestão de marca : posicionamentoMarketing: serviços e varejoCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa