2019-10-022019-10-022019-10-022017-06-30http://localhost:8080/handle/prefix/353This project aims to apply the contents learned in the classroom, in the Scenario Analysis and Market Planning disciplines where it helps to position the company and / or product, or to penetrate new areas of business not explored, with the strategies that serve to generate and maintain competitive and lasting advantages.Acesso AbertoAdministraçãoGestão de marketingPanejamento mercadológicoComportamento do consumidorGestão de Marcas: posicionamentoMarketing de serviços e varejoCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa