2022-10-072020-06-012022-10-072022-10-07http://localhost:8080/handle/prefix/3994Nowadays, it has become increasingly difficult to search for reliable options. when they refer to business. It is necessary that, in addition to knowledge specific, experienced shareholders or beginners, when they develop their activities in the labor market, know how to position themselves in relation to it. through some setbacks, one of their biggest difficulties is in choosing suppliers that convey transparency as well as quality. With the extension of communication channels over the years, as well as the ease of promoting a product, it is very common to come across the daily continuous growth in the number of companies in different areas of activity. Thus, the choice for a quality supplier has become very wide, however, at the same time, ends up generating doubts in relation to its reliability and credibility.Acesso AbertoJAKretração de 1,96% do PIB em 2020CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOElaboração de Diagnóstico de Marketing: FindRelatório de Pesquisa