2022-07-202022-07-202022-07-202021-11-01http://localhost:8080/handle/prefix/3511Nowadays, with the speed of information, companies have globalized companies had the greatest competition between them, this provoked the need organizations to invest in information and solidify their business strategies marketing mix. Optical fiber companies have been making progress every day and with that the companies need to study the marketing mix (product, price, place and promotion) allows the company to have a certain competitive advantage over the competitors that are not structured. Thus, the work aims to help the company that was chosen to analyze and study the marketing concepts that were approached to be used day-to-day with customers and competitors.Acesso AbertoEstratégia em marketingMarketingCNPQ::CIENCIAS SOCIAIS APLICADASArtigo de Periódico