2019-11-252019-11-252019-11-252019-09-30http://localhost:8080/handle/prefix/759Trading in financial and real assets involves some estimate of the expected financial return on ownership of that asset. This return is intrinsically related to the price at which the asset was traded so that large financial gains or losses may result from the way an asset's price was calculated. Corporate Finance theory has several models that, based on a set of assumptions and variables, calculate the “fair” price of an asset. Bearing in mind that the object of study of this study is the pricing of a common share of Natura Cosméticos S.A., the Corporate Finance literature was searched for the models that were appropriate for this type of asset.Acesso AbertoGestão financeiraDemonstrações contábeis: análiseGestão Estratégica de CustosCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa