2022-07-152022-06-022022-07-152022-07-15http://localhost:8080/handle/prefix/3293The starting point for studying marketing begins with human needs and desires. Among the various needs are food, air, water, clothing, shelter, leisure, education, etc. (KOTHER, 1998).Acesso AbertoProdutosCNPQ::CIENCIAS SOCIAIS APLICADASOs quatro ''P''s do Marketing: FELIX- Ar Refrigeração LTDARelatório de Pesquisa