2023-04-052023-04-052023-04-052022-11-30http://localhost:8080/handle/prefix/5079In this integrated project, we are going to talk about the company Magazine Luiza, which operates in the retail sector, currently has 900 physical and e-commerce stores, owns famous brands such as Netshoes, Zattini and Shoestock and the brand's marketplace gathers around 8 thousand sellers. Magazine Luiza was created in the 1950s in the city of Franca, in the interior of São Paulo, and has become a large company guided by development cycles, with Luiza Helena Trajano as its CEO, also based on Marcelo Silva's mandate as leader of the company and Frederico Trajano is the current manager.Acesso AbertoAdministração - Ciências ContábeisAdministração: fundamentosEconomia: fundamentosCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa