2020-08-182020-08-182020-08-182020-04-30http://localhost:8080/handle/prefix/1122The purpose of this work is to integrate students' knowledge, demonstrating the skills acquired from learning the modules offered. In this one, we are going to show a brief analysis on the brand positioning and loyalty and consumer expectations.Acesso AbertoAdministraçãoGestão de marca: posicionamentoConsumidor: comportamentoMarketing: gestãoCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa