2019-10-182019-10-182019-10-182017-11-30http://localhost:8080/handle/prefix/506We present at this stage, the realization of a Marketing Diagnosis in the company Coca Cola, in order to analyze, evaluate and understand its operation in that company. We chose Coca Cola because it is a company with over 100 years of experience, history and that throughout its trajectory has had several errors and hits in its marketing strategies, we also have situations where the brand has declined in drastic attitudes (New Coke) and others where its extreme hits marked several generations (Dates commemorative slogans, jingles, advertisements, etc.).Acesso AbertoAdministraçãoAnálise de Cenários: planejamento mercadológicoMarketing: gestão do compostoComportamento do consumidorGestão de Marcas: posicionamentoMarketing de serviços e varejoCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa