2022-12-142022-11-012022-12-142022-12-14http://localhost:8080/handle/prefix/4609According to the current scenario of the business world, whatever the sector, we understand that a company needs a set of governance strategies, whose managers apply in their operations to provide better performance to processes. For this matter, there is a methodology that organizes a production process, for example, and keeps it under constant evaluation, with the aim of guaranteeing efficiency in the process, this methodology is called Continuous Improvement. According to Bessant, Caffyn and Gallagher (2000), “continuous improvement can be defined as an incremental, focused and continuous innovation process, involving the entire organization". This article aims to present the methodology of Continuous Improvement and apply, in simplified way, a PDCA Cycle in a practical way, in a process of a Digital marketing.Acesso AbertoMelhoria ContínuaOrganizaçãoProcessosCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAORelatório de Pesquisa