2020-08-182020-08-182020-08-182020-04-30http://localhost:8080/handle/prefix/1114This Integrated Project aims to carry out and present an analysis of the Kaynã brand positioning, through research that makes it possible to interpret its perception by consumers, as well as the interaction between both, using of tools and concepts presented in the “Consumer Behavior” and “Brand Management and Positioning” study units.Acesso AbertoAdministraçãoGestão de marca: posicionamentoConsumidor: comportamentoMarketing: gestãoCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa