2022-07-062022-04-022022-07-062022-07-06http://localhost:8080/handle/prefix/2916The brand we chose for the Integrated Project is Sony, a Japanese multinational company, the fifth largest media conglomerate in the world. Founded on May 7, 1946 in Nihonbashi, Tokyo, Japan. In this IP, we will address the analysis of brand positioning and consumer perception, addressing the topics we saw earlier: Brand management and positioning, market positioning, customer loyalty, consumer behavior, consumer expectations, consumer research, and finally the training unit for life, we will build our brand.Acesso AbertoTelevisãoEletrodomésticosmultinacional japonesaGroup CorporationCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa