2022-07-062022-04-022022-07-062022-07-06http://localhost:8080/handle/prefix/2888In our project we will approach the theme ¨THE BRAND AND THE CONSUMER¨, through the company Natura Cosméticos, we will see how much the company Natura has been developing and improving its products since its foundation, the company Natura has its products developed for the whole family and becoming the 4th largest company in the cosmetics segment, always innovating to serve its customers with quality products.Acesso AbertoConsumidorFidelização do clienteEmpreendedorismoCNPQ::CIENCIAS SOCIAIS APLICADASA marca e o consumidor: NaturaRelatório de Pesquisa