2020-08-182020-08-182020-08-182020-04-30http://localhost:8080/handle/prefix/1115The reason for choosing this company (Banco do Brasil) for this PI project, was because it was easy to find information about it, having many references and sources. One of the group members is a company employee. Has tradition in the field in which operates, being one of the main protagonists of the national economic system. In addition, it operates in many other sectors in addition to its main activity. Therefore, the decision to speak about this company was based on these reasons.Acesso AbertoAdministraçãoGestão de marca: posicionamentoConsumidor: comportamentoMarketing: gestãoCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa