2021-12-142021-11-142021-12-142021-11-30http://localhost:8080/handle/prefix/2401The scientific article presents the revolutionary effects and the leverage in the scenario that the digital marketing provides, associated with innovation, in the import and export market. The surveys were developed with a focus on two large economic blocks that maintain a strong partnership relationship, which are the European Union and Mercosur, and how digital marketing can bring innovations to the foreign trade of these blocks.Acesso AbertoComércio exteriorMarketing digitalMercosulUnião EuropéiaCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa