Projeções Empresariais: Padaria Portal

Abstract

In our article, we aim at a marketing proposal for the Bakery Portal. We did some research with customers and employees and noticed that they they miss having more interaction on the company's social networks. We plan to hire a company specialized in advertising to manage social networks and the image of Padaria Portal, seeking to humanize relationships between the bakery and customers on the internet, and gain even more visibility with all this. Our goal is also to analyze the company's internal environment, identify the satisfaction of customers and employees, verifying through the SWOT Analysis the strengths and weaknesses, threats and opportunities. According to WESTWOOD (2007, p. 10). “Marketing involves discovering what customers want, make the company's products meet those requirements and, in the process, optimize the company profits.”