OS 4 "P's DE MARKETING :MAGAZINE LUIZA
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Date
2021-11-01
Journal Title
Journal ISSN
Volume Title
Publisher
UNIFEOB
Abstract
In Magazine Luiza's sales strategy, according to Magalu itself, the
network sales grew 49% in the second quarter of 2020, totaling R$8.6 billion
reais, compared to the same period of the previous year. In 4 years, the sales strategy of
Magazine Luiza provided 100% appreciation for the company.
How this traditional Brazilian company became one of the most promising businesses
of the digital age? What tactics can we learn from this successful transformation?
Magalu is the name of the E-commerce of the Magazine Luiza application, which is one of the most
downloaded from the retail chain in Brazil. With it it is possible to buy products from the store, clothes,
food and still have free shipping on some options. The app also offers flashback and
exclusive offers for those who download it.
Description
Keywords
Estratégia em marketing, Marketing