Elaboração de um Diagnóstico de Marketing
No Thumbnail Available
Date
2017-06-30
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
The objective of this project is to elaborate a marketing diagnosis for Netflix company, thus making a survey of all aspects of the company, sales, inventory, production processes, cost structure, marketing actions, marketing positioning, financial positions.
Description
Keywords
Administração, Gestão de marketing, Panejamento mercadológico, Comportamento do consumidor, Negócios, Marketing de serviços e varejo, Gestão e Posicionamento de Marketing