Os 4 ''P'' s de Marketing

Abstract

The choice of the Magazine Luiza company, we chose this company for its high participation in the Brazilian market and easy research due to the ample information, the specifics of the company and how these variables can influence the analysis of the four “P” s of Marketing. The starting point was to learn more about the company's history, regarding its performance in the retail market. Highlight the importance of diagnosing the need for Training and Development for the company's growth, in service, customer satisfaction level and competitive advantages.