Elaboração de um Diagnóstico de Marketing
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Date
2017-06-30
Journal Title
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Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
The present work is based on the marketing diagnosis of a butter cookies company, located in the city of Andradas - Minas Gerais, where we will check the current situation and make a strategic planning so that the brand is very well recognized in this market, since besides broad, has a large number of competitors, especially in the region where it operates that is well known for the products of great quality.
Description
Keywords
Administração, Gestão de marketing, Panejamento mercadológico, Comportamento do consumidor, Gestão de Marcas: posicionamento, Marketing de serviços e varejo