Rating e suas consequências para o Marketing de uma Nação

Abstract

Credit rating companies from countries and companies, such as Fitch, S&P, and Moody's, take into account quantitative and qualitative economic facts to qualify these organizations for credit ratings. They serve as a guide for investors to know which markets show the highest growth levels and the likelihood of short or long term return on investment. Taking into consideration the economic data and the rating notes, we evaluated the impacts that this rating would have on countries through their corporations. The research seeks to create a discussion, to propose that marketing investment and the creation Customer and investor ties can improve the situation of countries or companies in crisis, even if credit notes remain at a level of speculation.