ESTRATÉGIA EM LOGÍSTICA: <AMBEV> SÃO
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Date
2021-09-01
Journal Title
Journal ISSN
Volume Title
Publisher
UNIFEOB
Abstract
The purpose of this work is to approach the principles of the disciplines
Product Budget Value Chain Management and Strategic Management
of Costs, through an advanced search on a company
innovative, reconciling methods to leverage its quality in the product
served.
The company chosen for the study was COMPANHIA DE BEBIDAS
DAS AMERICAS-AMBEV, which stands out in the Brazilian market,
since 2000 given the merger of Antarctica with Brahma, specifically in the
beverage sector, which is currently the leader in the beer market.
Description
Keywords
Logística, Estratégia em logística