Elaboração de Diagnóstico de Marketing: Home Burguer's

Abstract

This work aims to address some aspects related to marketing about Home Burguer's, which is a gourmet hamburger. The choice of the construction of this company is totally based on research which shows that this sector has been in constant growth over the last few years. Each study unit had a very valid participation in the project, where we can highlight the identification of the company's target audience, the additional services to become a differentiator, identify the correct distribution channels and so on. It is also important to highlight the importance of digital marketing because today in day the internet is practically accessible to almost everyone and knowing how to work the virtual environment is essential.