A MARCA E O CONSUMIDOR: YAKULT

Abstract

The present work aims to present the positioning of the company YAKULT S/A. INDUSTRIA E COMERCIO in relation to the market, seeking alternatives to retain the customer, analyzing the behavior and aspects that involve the environment of consumer expectations in relation to products and services offered by the company, based on internet research, with the public and the knowledge acquired during the lessons of this module. Suggestions for improvements will be presented, based on market statistics and field research; in order to become a reference in the food industry, uniting science and health.