ELABORAÇÃO DE DIAGNÓSTICO DE MARKETING: HAVAN

Abstract

This project aims to apply the contents studied in the classroom in a particular company and see if it is doing a good job related to your company's general marketing. Talking a little about the study units involved in this project we have: The Service and Retail Marketing study unit aims to detect possible flaws in the quality dimensions, or in the strategies or in the action programs chosen by the studied company and identify the factors that would increase its demand. The study unit Market Research aims to see what type of strategic marketing used by the company to achieve business competitiveness. The Digital Marketing study unit aims to help us understand which were the evolutions that took place over the decades and show us what era we are living today and understand its importance to the success of companies.