Estratégias de Marketing para Pequenos Produtores Rurais

Abstract

The article in question addresses the lack of small agribusiness companies in marketing, using digital media and technological tools. The need to invest in marketing strategies gained more prominence due to indispensability of innovation linked to market competition, and the stability of the scenario financial and economic, in view of the challenge that some producers faced in maintaining the relationship with its customers and continue its loyalty work. With this in mind, strategies that can benefit those interested do not use technology tools for the dissemination of products and services and do not have knowledge of these methods. The application of the research methodology was based on the definition of a persona that represents the public of small rural producers, who will receive an introduction to the theme, through a dynamic and easy-to-view timeline.