DIAGNÓSTICO DE MARKETING: STARBUCKS
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Date
2019-06-01
Journal Title
Journal ISSN
Volume Title
Publisher
FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS
Abstract
The integrated project aims to integrate all the content that has been obtained
during classes, either through educators or material, and extract content from
marketing and its derivatives of the company, analyze, contextualize, thus reaching the objective
Final.
The selection process was a joint decision, the members gave several other
examples of companies, the objective was to choose a large company, which somehow
has revolutionized the market in which it operates, making its competitors
change as well, becoming a benchmark in the market.
Description
Keywords
MARKETING, CONSUMIDOR