Projeto Extensão: Marketing BLT Horse Racing

Abstract

As a proposal of our work, we would like to develop the matters seen in the administration modules and putting into practice everything we learned in class, aiming to focus objectively on solving problems related to Marketing Business. Bring good marketing strategies seen in classes and analyzing what can be implemented. Consider the entire market in which the company operates, bringing information about the horse racing betting branch and why this branch still suffers from prejudice in Brazil will help to understand which aspects should still be placed as a point of attention entering this field of activity.