Os quatro '' P'' s do Marketing
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Date
2020-06-30
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
Currently, marketing has been gaining evidence in the market scenario, where its main objective is to sell a product or, a brand, when done effectively provides fantastic results, marketing can be digital, through brochures, banners, radio advertisements, cars sound, etc., because this way it will have a wider scope, reaching different audiences, but for all this to work and it is necessary to understand the concepts of the 4p of marketing, product, price, square, promotion, where they work as a gear, which needs to work jointly and so the percentage of success will be higher.
Description
Keywords
Administração, Análise de cenários : planejamento mercadológico, Gestão: composto de marketing