OS QUATRO “P”s DE MARKETING: <NESTLÉ S.A.>

Abstract

The present work aims to analyze, from the point of view internally and externally of the chosen company, the four “P”s of marketing and how its concepts are put into practice in the day to day of the company studied. Throughout the project, ending with its conclusion, this important tool used by managers of companies from various segments; not only its concept and explanation, but also how it is put into practice.