A marca e o consumidor : AREZZO Indústria e Comércio S.A.

Abstract

The company chosen for our Integrated Project was AREZZO. It was founded in 1972 and today has been the largest women's footwear retail brand in Latin America, with a franchise network with more than 356 stores distributed in 180 municipalities and is present in all Brazilian states.

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Keywords

Sapato, Networking

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