DIAGNÓSTICO DE MARKETING DA CLARO TELECOM PARTICIPAÇÕES
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Date
2017-11-30
Journal Title
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Fundação de Ensino Octávio Bastos
Abstract
We aim in this project to demonstrate the elaboration of a marketing diagnosis of the company "Claro SA", we chose this company because we believe that we would find a lot of information according to the proposal, it is having to reinvent itself in this time of advanced technologies, so it will help us understand the strategy issue.
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Keywords
Administração, Análise de Cenários: planejamento mercadológico, Marketing: gestão do composto, Comportamento do consumidor, Gestão de Marcas: posicionamento, Marketing de serviços e varejo