Brainstorning Empresarial: Adélia´s Café
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Date
2023-06-30
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
The title of the PI is “BUSINESS BRAINSTORMING”, that is, the idea is to “storm ideas” about a possible new business, in which we use the company Adélia's café, use and abuse creativity without worrying about the its real viability, the objective here is to encourage discussions about new businesses and not to actually carry out a business plan in its entirety.
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Keywords
Ciências Contábeis - Administração - Recursos Humanos - Marketing, Gestão empreendedora, Administração estratégica, Planejamento estratégico