Os quatro ''P'' do Marketing: MC Donalds
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Date
2022-07-15
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
This integrated project will address the 4 Psque Segundo Amaral (2000), would be the product, price, place and promotion as an integrated part of marketing, the 4 Ps was created by the American professor and author Jerome MCCarthy (1978), who taught Marketing at the university Michigan State and authored the book Marketing Basics – An Overview.
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Keywords
Fast food, Vendas