ESTUDO DE CASO – AQUISIÇÃO DA SOMOS EDUCAÇÃO S.A. PELA KROTON EDUCACIONAL S.A. SÃO

Abstract

Kroton Educacional S.A., registered with CNPJ: 02.800.026/0001-40, was founded in 1966, in the city of Belo Horizonte - MG, by five young people who got the idea of ​​setting up an enterprise in the area of ​​education. The company's main economic activity is the provision of higher education and postgraduate courses, both in person and at a distance. Today it is considered one of the largest educational groups in Brazil. Kroton made important acquisitions for its growth in the market, and in 2018 it acquired Grupo Somos for R$4.6 billion, a group that has quality reference brands, such as: Editora Saraiva, Anglo, Editora Ática between others.