ELABORAÇÃO DE DIAGNÓSTICO DE MARKETING: <NUBANK>

Abstract

The present interdisciplinary project refers to the company NUBANK and aims to carry out a description and analysis of the micro and macro environment where the company is inserted, its positioning and strategies used to remain at the top of the market in which it operates in addition to applying in a practical way all knowledge acquired in the classroom in this Module. The process of choosing this company was due to the fact that it is on the rise in the market and has innovated in the way people can buy and pay their bills without a fee, making it a pioneer in the environment in which it operates. Nubank is a pioneering Brazilian startup company in the financial services segment, acting as a credit card operator and digital bank with operations in Brazil, headquartered in São Paulo and founded on May 6, 2013 by David Vélez. In 2014, the company launched its first product, an international credit card under the Mastercard brand, with no annual fee and completely managed through an application. In 2017, Nubank also launched its benefits program, Nubank Rewards, and NuConta, a digital account that is already used by more than 2.5 million Brazilians. In 2019, it started offering loans to some customers.