OS QUATRO “P”s DE MARKETING: <NATURA>
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Date
2021-11-01
Journal Title
Journal ISSN
Volume Title
Publisher
UNIFEOB
Abstract
This project was made in order to analyze the company Natura according to
the 4P's of Marketing (Place or Points of Sale, Price, Product and Promotion). To
remain competitive in the market, companies must use strategies and
tools that strengthen their brands and ensure their permanence in the taste of
consumers. Therefore, Scenario Analysis and Marketing Planning
together with the Management of the Marketing Composite becomes essential for the
companies' success.
Description
Keywords
Estratégia em marketing, Marketing