Os 4 ''P'' s de Marketing
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Date
2019-11-30
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
The main objective will be to obtain information about the market and the context in which the company operates. The market analysis allows to know who is the target audience of the product or service so that the strategies outlined can be focused on that audience. In addition to obtaining information about the product and positioning of the competition. After the analysis step, we started with a marketing mix.
Description
Keywords
Processos Gerenciais, Treinamento e Desenvolvimento, Marketing: gestão do composto