Estratégia em Logística
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Date
2021-03-30
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
Nestlé's mission is to offer Brazilian consumers products that are recognized as leaders in quality and nutritional value, which contribute to a healthier and more pleasant diet, always generating business opportunities for the company and shared value with Brazilian society. The Nestlé website published in 2017 how the basis of its logistics management is made, which involves a strategy and technology starting at manufacturing and ending at the points of sale in Brazil.
Description
Keywords
Administração, Gestão: cadeia de valor, Desenvolvimento: produtos, Gestão estratégica: custos