Desenvolvimento Econômico e Empresarial

Abstract

The objective of this integrated project is to conceptualize the growth, development and performance of Riachuelo in the Brazilian market. Riachuelo, also styled as RCHLO, is a chain of stores in Brazilian department belonging to the Guararapes Confecções Group. It is the third largest department store chain in Brazil, after retailers C&A and Lojas Renner. The concept of economy is important to all of us, both in the work environment and in the daily life at home. This is because economic problems are present in every moment of our lives.