A marca e o consumidor : Starbucks

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dc.creatorCOSTA, Heitor Dovigo
dc.creatorREIS, Izabela Ferreira dos
dc.creatorVICENTE, Mayara da Silva
dc.creatorSILVA, Pedro Henrique Bordão da
dc.creatorSILVA, Marcelo Alexandre Correia da
dc.date.accessioned2022-07-06T18:11:00Z
dc.date.available2022-04-02
dc.date.available2022-07-06T18:11:00Z
dc.date.issued2022-07-06
dc.description.abstractIn the course of this work, we will carry out research, analysis and studies on the company Starbucks, chosen for the project as a reference objective for the study of the brand and the consumer, analyzing the positioning of the brand, and the perception by consumers.pt_BR
dc.description.resumoAo decorrer deste trabalho, faremos pesquisas, análises e estudos sobre a empresa Starbucks,escolhidaparaoprojetocomoobjetivodereferênciaparaestudoda marca e do consumidor, analisando oposicionamentodamarca,eapercepçãoporparte dos consumidores.pt_BR
dc.identifier.urihttp://localhost:8080/handle/prefix/2898
dc.languageporpt_BR
dc.publisherFundação de Ensino Octávio Bastospt_BR
dc.publisher.countryBrasilpt_BR
dc.publisher.initialsUNIFEOBpt_BR
dc.relation.ispartofA marca e o consumidor : Starbuckspt_BR
dc.rightsAcesso Abertopt_BR
dc.subjectSTARBUCKSpt_BR
dc.subjectFranquiapt_BR
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADASpt_BR
dc.titleA marca e o consumidor : Starbuckspt_BR
dc.typeRelatório de Pesquisapt_BR

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