ORÇAMENTO EMPRESARIAL
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Date
2019-06-30
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
Faced with a new context of the globalized market and due to the great mercantile competitiveness, the companies, pressured by the fierce competition and by the reduction of their profitable margins, are obliged to professionalize and further improve the financial and budget management processes of their organizations .
Description
Keywords
Marketing, Gestão orçamentária, Gestão estratégica: custos