A MARCA E O CONSUMIDOR: MON CHÉRI CREPERIA ANDRADAS
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Date
2021-09-01
Journal Title
Journal ISSN
Volume Title
Publisher
UNIFEOB
Abstract
With the intention of deepening the studies related to the themes of
Brand Management and Positioning / Consumer Behavior, this project
aims to analyze the brand positioning of a real company (MON CHÉRI
CREPERIA ANDRADAS) and the perception of its consumers.
Description
Keywords
Gestão da marca, Marketing