Brainstorning Empresarial
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Date
2021-06-30
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
The objective of this work is to demonstrate and analyze the administration of the production and sale of a fruit from the northern region, which is part of the food and culture of the local people, the açaí. It was introduced on the national market in the 1980s and 1990s, when its nutritional value and the variety of products produced from the fruit were noticed.
Description
Keywords
Gestão de Recursos Humanos, Gestão empreendedora, Administração estratégica