Elaboração de um Diagnóstico de Marketing
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Date
2017-06-30
Authors
Chavari, Andre de Lima
Gonçalves, Fernanda Cristina
Penna, Isabela Silva
Faria, Juliana Santos da Silva
Silva, Marcelo Alexandre Correia da
Garritano, Guilherme Augusto
Mardonado, Erick Jacoboski
Forlin, Carina
Venâncio, Elaine Cristina Paina
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
In the process of choosing a company for the Interdisciplinary Project, the team evaluated several scenarios and companies, and found that the chosen company will bring us a different possibility within the course of administration.
Description
Keywords
Marketing, Gestão de marketing, Panejamento mercadológico, Comportamento do consumidor, Gestão de Marcas: posicionamento, Marketing de serviços e varejo