Elaboração de um Diagnóstico de Marketing
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Date
2017-06-30
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Publisher
Fundação de Ensino Octávio Bastos
Abstract
In the process of choosing a company for the Interdisciplinary Project, the team evaluated several scenarios and companies, and found that the chosen company will bring us a different possibility within the course of administration.
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Keywords
Marketing, Gestão de marketing, Panejamento mercadológico, Comportamento do consumidor, Gestão de Marcas: posicionamento, Marketing de serviços e varejo